For this communication design project, I explored how typography can translate architectural principles into visual language. Focusing on the work of Japanese architect Toyo Ito, the goal was to create a connotative poster series that captures the conceptual and emotional qualities of his architecture. Using hierarchy, spacing, and form, the designs interpret ideas of transparency, openness, and spatial fluidity within a minimalist typographic framework.
2024
School Project
Credits:
Sennett Pang
Typography
This project presents a typographic exploration inspired by Toyo Ito’s architectural philosophy, particularly his emphasis on transparency and openness. Rather than prioritizing factual description, the posters interpret the atmosphere and spatial qualities of his work through expressive typography and composition.
Letterforms are treated as geometric elements, with airy spacing and restrained layouts reflecting the lightness and openness present in Ito’s buildings. The composition encourages layered readings of the title, allowing viewers to interpret both “The Art of Toyo Ito” and “The Art of Transparency,” reinforcing the conceptual focus of the series. Through minimal text and deliberate use of white space, the posters aim to embody architectural feeling rather than communicate information visually.
For this communication design project, I explored how typography can translate architectural principles into visual language. Focusing on the work of Japanese architect Toyo Ito, the goal was to create a connotative poster series that captures the conceptual and emotional qualities of his architecture. Using hierarchy, spacing, and form, the designs interpret ideas of transparency, openness, and spatial fluidity within a minimalist typographic framework.
2024
School Project
Credits:
Sennett Pang
Typography
This project presents a typographic exploration inspired by Toyo Ito’s architectural philosophy, particularly his emphasis on transparency and openness. Rather than prioritizing factual description, the posters interpret the atmosphere and spatial qualities of his work through expressive typography and composition.
Letterforms are treated as geometric elements, with airy spacing and restrained layouts reflecting the lightness and openness present in Ito’s buildings. The composition encourages layered readings of the title, allowing viewers to interpret both “The Art of Toyo Ito” and “The Art of Transparency,” reinforcing the conceptual focus of the series. Through minimal text and deliberate use of white space, the posters aim to embody architectural feeling rather than communicate information visually.
For this communication design project, I explored how typography can translate architectural principles into visual language. Focusing on the work of Japanese architect Toyo Ito, the goal was to create a connotative poster series that captures the conceptual and emotional qualities of his architecture. Using hierarchy, spacing, and form, the designs interpret ideas of transparency, openness, and spatial fluidity within a minimalist typographic framework.
2024
School Project
Credits:
Sennett Pang
Typography
This project presents a typographic exploration inspired by Toyo Ito’s architectural philosophy, particularly his emphasis on transparency and openness. Rather than prioritizing factual description, the posters interpret the atmosphere and spatial qualities of his work through expressive typography and composition.
Letterforms are treated as geometric elements, with airy spacing and restrained layouts reflecting the lightness and openness present in Ito’s buildings. The composition encourages layered readings of the title, allowing viewers to interpret both “The Art of Toyo Ito” and “The Art of Transparency,” reinforcing the conceptual focus of the series. Through minimal text and deliberate use of white space, the posters aim to embody architectural feeling rather than communicate information visually.